Issuance

Issuance is a capital markets software platform designed for companies raising private equity or debt online under US securities exemptions. The company delivers infrastructure covering Regulation A (Tier 1 and Tier 2), Regulation D (Rules 506(b) and 506(c)), and Regulation Crowdfunding (Reg CF). Its product stack pairs branded investor-facing deal pages with backend administration, analytics, and partner integrations.

Corporate structure and leadership

Founded in 2018 and headquartered in Beverly Hills, California, Issuance is led by co-founder and Chief Executive Officer Darren Marble alongside co-founder Christian Shelton. Issuance, Inc. operates primarily as a SaaS technology provider rather than a broker-dealer or investment advisor. To support retail equity crowdfunding campaigns under Reg CF, the company conducts offerings through its subsidiary, Jumpstart Micro, Inc. (operating as Issuance Express), which is an SEC-registered funding portal and a member of FINRA.

Core software mechanics

The platform divides fundraising workflows across three primary setups. For direct company offerings under Reg A+ or Reg D, issuers deploy white-label deal pages with embedded marketing pixel tracking for services like Google Analytics, Meta, LinkedIn, and TikTok. The investor onboarding funnel handles account setup, qualification checks, accreditation verifications, and electronic signatures. The issuer dashboard tracks incoming commitments, organizes cap table details, and facilitates optional third-party escrow settlement. For community rounds under Reg CF, Issuance Express assists with Form C production and regulatory filing up to $5M per 12-month window.

Pricing and licensing structure

Access to the platform is sold under a monthly software licensing model combined with transaction processing fees. Pricing tiers vary depending on whether an issuer requires direct deal-page tooling, white-label marketplace infrastructure through Issuance Enterprise, or portal sponsorship through Issuance Express. Rather than publishing fixed standard rates, the company provides customized fee quotes following platform demonstrations.

Platform track record

Since its launch, Issuance has supported more than 100 corporate issuers and processed over $300M in aggregate funding commitments. More than 150,000 investors have participated in offerings using its checkout technology. Electric vehicle manufacturer Aptera Motors mobilized over $100M across multiple Reg A, Reg D, and Reg CF rounds on Issuance infrastructure by August 2025.

Risks and structural trade-offs

Issuance provides software infrastructure rather than broker-dealer services. The responsibility for marketing campaigns and retaining securities counsel rests with the issuer. Because Issuance, Inc. is not a registered broker-dealer, companies must bring their own registered intermediaries or legal counsel to execute regulated broker tasks.