eToro is a multi-asset trading platform that combines cryptocurrency investing with traditional equities, ETFs, and social trading features. Listed on Nasdaq under the ticker ETOR, it connects over 40 million registered accounts across global markets with a single account balance.
Corporate background and leadership
The company was founded in 2007 as RetailFX in Tel Aviv by Yoni Assia, Ronen Assia, and David Ring. Yoni Assia serves as Chief Executive Officer, having previously co-authored the Colored Coins whitepaper with Vitalik Buterin in 2012. Ronen Assia serves as Executive Director after leading early technology and product design. Headquartered in Bnei Brak, Israel, with a workforce of around 1,200 employees, the firm raised funding from backers such as Spark Capital, Social Leverage, and SoftBank before raising $620 million in its May 2025 Nasdaq initial public offering.
Trading mechanics and custody
eToro operates a centralized custodial brokerage model. Cash balances sit in segregated bank accounts at institutions including Barclays, Deutsche Bank, and BNY Mellon. Crypto purchases grant ownership of the underlying digital assets, which users can hold on the platform or transfer out to the custodial eToro Money mobile wallet. Beyond manual order execution on its web interface and eToro Edge desktop terminal, the CopyTrader tool lets users automatically replicate the trades of vetted Pro Investors in real time.
Fee structure and regional access
Real stock and ETF trades incur zero broker commissions, while crypto trading carries a straightforward fee capped at 1% for standard users and stepping down to 0.3% for high-volume accounts. Options trading is commission-free for US residents, subject to regulatory fees, and costs $0.50 per contract for international users. Identity verification (KYC) is mandatory for all accounts. The platform is accessible across 75 countries, welcoming users from the UK, EU, US, and Australia.
Regulatory record and operational scale
eToro holds regulatory licenses across multiple jurisdictions, including CySEC license 109/10 in Cyprus, FCA FRN 583263 in the United Kingdom, and ASIC AFSL 491139 in Australia. In December 2025, the company reported 3.81 million funded accounts and $18.5 billion in customer assets under administration. Its acquisitions include crypto wallet provider Zengo for approximately $70 million in April 2026 and US brokerage TradeZero for up to $231 million in August 2026.
Risks and product trade-offs
Holding crypto on eToro involves centralized counterparty risk, as users do not manage private keys directly on the primary exchange. The flat 1% crypto fee is higher than standard maker-taker fees on dedicated cryptocurrency order-book exchanges. Additionally, regulatory limitations apply different asset restrictions and CFD availability depending on the user's country of residence.