MARA

Publicly traded digital infrastructure enterprise and Bitcoin miner with 1.9 GW of energized power capacity

Mining company Founded 2010 United States
Visit mara.com
Our score
Very good
Type Public minerMining poolHosting
Coins BTC
Stock ticker NASDAQ: MARA

What is MARA?

MARA Holdings, Inc. is a publicly traded digital infrastructure company and industrial Bitcoin miner operating under the NASDAQ ticker MARA. As of October 2026, the company operates 1.9 GW of energized power capacity across its facilities, with a planned pipeline reaching approximately 4.8 GW following power acquisitions in Ohio and Texas.

Corporate background and leadership

Incorporated in 2010 and based in Hallandale Beach, Florida, MARA was known as Marathon Digital Holdings before rebranding in August 2024. The enterprise is led by Chairman and Chief Executive Officer Fred Thiel alongside Chief Financial Officer Salman Khan and Chief Operating Officer of Digital Energy Jim Crawford. The company maintains operational sites across North America, including Texas, Ohio, Nebraska, North Dakota, and Kentucky, with international operations spanning the United Arab Emirates, Paraguay, and Europe.

Operations and infrastructure model

MARA owns and operates large-scale power generation assets and grid-connected facilities. The company secures power directly, develops physical sites, and manages energy loads across multiple compute types. While its industrial mining fleet uses the proprietary MARA Pool to process Bitcoin transactions, the infrastructure also serves third-party tenants. MARA provides colocation, build-to-suit campuses, and powered land for hyperscalers and artificial intelligence model operators running heavy compute workloads.

Balance sheet and operational milestones

In March 2026, MARA sold 15,133 bitcoin for approximately $1.1 billion. The proceeds funded the repurchase of $1.0 billion in aggregate principal of convertible senior notes due in 2030 and 2031 at roughly a 9% discount to par value. The company agreed to acquire Long Ridge Energy & Power in April 2026 to add 505 megawatts of power generation. In September 2026, ERCOT granted conditional Batch Zero classifications for three of MARA's operational sites in Texas.

Risks and industry trade-offs

MARA does not offer retail cloud-mining contracts or open mining pool access to individuals. Its financial performance correlates directly with network difficulty adjustments and Bitcoin market prices. Large-scale data center expansions also depend heavily on grid interconnection approvals and regional regulatory requirements.

Founders

Fred ThielChief Executive Officer, Chairman of the Board of Directors
Manoj Narender MadnaniManaging Director, International
Best for:Public equity investors seeking Bitcoin exposureHyperscalers needing powered colocation spaceAI enterprises leasing high-density infrastructure

Pros and cons

Pros

  • Operates 1.9 GW of energized power capacity across four continents
  • Publicly traded on NASDAQ with audited quarterly financial disclosures
  • Controls dedicated power generation to manage industrial electricity costs
  • Maintains an enterprise pipeline reaching 4.8 GW across multiple sites

Cons

  • No retail mining pool access or public cloud-mining contracts
  • Profitability remains exposed to Bitcoin price swings and halving cycles
  • Site expansions remain subject to regional utility and interconnection approvals

Our review

4.0/5
Very good

MARA provides massive scale with 1.9 GW of energized power capacity across four continents, but its capital-intensive pivot toward enterprise AI infrastructure dilutes its focus on pure-play Bitcoin mining.

Track record4.5
Costs & fees3.0
Transparency4.5
Scale & reliability5.0
Support3.0

MARA Holdings, Inc. operates as one of the largest publicly traded energy and compute infrastructure enterprises in North America, trading under the NASDAQ ticker MARA. Led by Chairman and Chief Executive Officer Fred Thiel, the company manages 1.9 GW of energized power capacity as of October 2026, with an expansion pipeline targeting 4.8 GW through developments such as its 2026 acquisition agreement for Long Ridge Energy & Power and the Matagorda County site in Texas.

The company combines proprietary Bitcoin mining operations, including its MARA Pool architecture, with build-to-suit and colocation data center capacity for AI model developers and cloud enterprises. Its power footprint spans the United States across Texas, Ohio, Nebraska, North Dakota, and Kentucky, alongside international operations in Paraguay, the United Arab Emirates, and Europe through Exaion. Operational flexibility comes through its load-management and generation-matching platforms, which throttle power usage during grid volatility.

Scale and energy control represent MARA's primary operational advantages:

  • 1.9 GW energized capacity backed by direct ownership of power generation assets.
  • Geographic diversification across four continents, reducing regional regulatory bottlenecks.
  • Proprietary software integration through Vertebrai for dynamic load balancing and curtailment monetization.

Trade-offs stem from its capital requirements and changing strategic priorities. In March 2026, MARA sold 15,133 bitcoin for approximately $1.1 billion to buy back $1.0 billion in convertible senior notes. The transaction addressed long-term debt obligations through direct balance-sheet liquidation. Retail miners seeking standard hosting or cloud mining contracts will also find MARA unsuited to their needs, as site development focuses on institutional hyperscalers and dedicated corporate campuses.

Listings are researched and drafted with AI assistance from public sources, then checked for accuracy and readability. Spot an error? Tell us. Editorial policy.
Sources (3)

Specs

Type Public miner, Mining pool, Hosting · unverified
Coins BTC · unverified
Stock ticker NASDAQ: MARA · unverified
Locations Texas, Ohio, Nebraska, North Dakota, Kentucky, United Arab Emirates, Paraguay · unverified
Energy sources Grid power, Owned generation · unverified

Not disclosed by the provider: Pool fee, Payout schemes, Minimum payout, Hashrate, Hardware models.

Data from the provider's website and public sources. Fees and availability change; confirm on the official site before you sign up.

Key features

Industrial energized power capacity

Operates 1.9 GW of energized power capacity across multiple continents as of October 2026, with pipeline access reaching 4.8 GW.

Proprietary MARA Pool

Mines blocks through a dedicated, self-operated Bitcoin mining pool designed for its industrial-scale fleet.

Owned power generation

Controls generation facilities directly, including the 505 MW Long Ridge power asset to stabilize site electricity inputs.

Colocation data center deployments

Provides high-density data center floor space, power, cooling, and network links for enterprise AI and high-performance compute tenants.

Build-to-suit campuses

Supplies customized physical campuses on powered land plots, including sites exceeding 1,200 acres in Matagorda County, Texas.

Automated load smoothing

Uses Vertebrai technology to adjust mining load in real time based on available energy and grid conditions.

Inside MARA

Colocation

MARA provides data center space, power, cooling, and connectivity for tenants running compute-intensive workloads.

Build-to-suit

A tailored design framework that develops custom data center facilities adapted to specific enterprise compute demands.

Dedicated campus

Large-scale land plots designed for long-term deployments with dedicated on-site power infrastructure and expansion capacity.

Vertebrai

An intelligence software layer that coordinates flexible compute loads and matches power availability to smooth sudden swings and curtailment in real time.

MARA screenshots

MARA's homepage shows a navigation bar, industrial facility background, headline, buttons, capacity figures, and a cookie banner
MARA's homepage shows a navigation bar, industrial facility background, headline, buttons, capacity figures, and a cookie banner · Oct 26, 2026

What users say about MARA

Public discussions focus primarily on stock speculation rather than hands-on product experiences.

Based on 1 Reddit posts and comments from the last 12 months, checked Oct 26, 2026. These are posts by users on other sites, not reviews submitted on CryptoReview.

User reviews

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FAQ

Who leads MARA?

MARA is led by Chairman and Chief Executive Officer Fred Thiel, alongside Chief Financial Officer Salman Khan.

What stock ticker does MARA trade under?

MARA trades publicly on the NASDAQ exchange under the ticker symbol MARA.

Which cryptocurrencies does MARA mine?

MARA focuses its mining infrastructure directly on the Bitcoin network.

Where does MARA operate its facilities?

MARA maintains energized operations across the United States in Texas, Ohio, Nebraska, North Dakota, and Kentucky, as well as sites in Paraguay, the United Arab Emirates, and Europe.

Has MARA sold its bitcoin reserves?

Yes, MARA sold 15,133 bitcoin between March 4 and March 25, 2026 for roughly $1.1 billion to repurchase convertible senior notes.

Latest from MARA on X

MARA
@MARA · 82.3K followers
Follow
Join us for our Q3 2026 earnings call on Monday, November 9, at 5:00 p.m. ET.

Webcast details: https://t.co/000aow5sEY https://t.co/pWU2R0WwZC
Image attached to the post
22 14 104 6.3K View on X
In response to market reaction, MARA reiterates that it has no business relationship or dealings with Binance and is not involved in the reported incident.

Our operations remain unaffected.
46 24 184 16.7K View on X
We're aware of reports of a security incident at Binance.

MARA does not trade on Binance, use it as a custodian, or hold any assets there.
48 35 341 31.3K View on X
Introducing Vertebrai, MARA’s managed flexible load service.

There’s power all over the grid that no one is using. A data center pays for it months before it can fill the space. A wind farm gets told to stop when the grid is full.

Vertebrai puts that power to work, then steps aside the moment it’s needed. Watch how it works:
52 59 271 39.3K View on X
Today, @fgthiel and @theRealSalKhan join the 2026 KBW Virtual AI Infrastructure Summit, an event spotlighting the companies building the infrastructure behind AI.

Tune in to their fireside chat at 11:40 AM ET: https://t.co/WKMp9cQBHI https://t.co/twCLM9afnr
Image attached to the post
80 16 69 19.7K View on X

Recent public posts from @MARA, shown as published. Not reviewed or endorsed by CryptoReview.

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